Getting a customer to buy once is one thing. Getting them to come back is what actually grows a Shopify store. That’s where a loyalty rewards app Shopify merchants can set up in minutes makes the difference between a one-time sale and a repeat customer.
With so many options in the Shopify App Store, we’ve rounded up the best Shopify loyalty rewards apps to help you find the right fit, whether you want points, VIP tiers, referrals, or real Shopify store credit.
The right app usually comes down to a few basics: how easy it is to set up, whether it fits your store’s branding, and if the pricing makes sense as you scale. We’ve broken down each option below so you can compare them side by side before making a decision.
What are Shopify Loyalty and Reward apps?
Shopify loyalty and reward apps let Shopify store owners set up a structured system for rewarding repeat customers, instead of relying only on discount codes or paid ads.
A typical loyalty app Shopify merchants install lets customers earn points, cashback, or perks for actions like purchases, referrals, sign-ups, or social shares, then redeem them for discounts, free products, or exclusive perks.
Most also add VIP tiers, referral rewards, and analytics on top of basic points, all built to integrate with Shopify’s checkout, POS, and customer accounts, with the goal of turning one-time buyers into repeat customers.
Market Insight: Why Loyalty Programs Matter?
Nearly three in four shoppers say a loyalty program makes them more likely to keep buying from a brand they already like, and just over half admit it actually pushes them to spend more than they otherwise would.
| Metric | Impact |
|---|---|
| Repeat purchase likelihood | ~75% of shoppers stay loyal to brands with a program |
| Increased spend | ~50%+ spend more than planned due to loyalty perks |
Source: Deloitte Consumer Loyalty Program Survey
Comparison table: Best Shopify loyalty rewards apps
If you’re short on time, this table breaks down the essentials of each loyalty app Shopify store owners can choose from, so you can compare ratings and pricing at a glance before reading further:
| App name | Shopify rating | Free plan | Starting paid price |
|---|---|---|---|
| Smile: Loyalty Program Rewards | 4.9 (4,582 reviews) | Yes | $15/month |
| Rivo: Loyalty Program, Rewards | 4.7 (1,449 reviews) | Yes | $15/month |
| Yotpo: Loyalty Rewards Program | 4.7 (969 reviews) | Yes (free to install) | $199/month |
| Growave: Loyalty & Wishlist | 4.8 (1,293 reviews) | Yes | $15/month |
| BON Loyalty Program & Rewards | 5.0 (1,931 reviews) | Yes | $15/month |
| Joy Loyalty Program & Rewards | 4.9 (1,784 reviews) | Yes | $29/month |
| Okendo: Reviews & Loyalty | 4.8 (1,424 reviews) | Yes | $19/month |
| Rise Gift Cards & Store Credit | 4.7 (756 reviews) | No (paid only) | $19.99/month |
| Flits Loyalty Rewards Program | 4.9 (392 reviews) | Yes | $49/month |
| CWILL: Loyalty Program Rewards | 4.9 (817 reviews) | Yes | $19/month |
10 Best loyalty apps for Shopify
Here’s a closer look at each of the Best Shopify loyalty rewards apps, including what makes it stand out, its pricing, and what actual Shopify store owners have to say:
1. Smile: Loyalty Program Rewards
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 4.9 (4,582 reviews) | View on Shopify app store | Visit website |
Smile positions itself more toward high volume, Shopify Plus merchants than a plug and play starter Shopify app. The focus sits on tailoring the program to a specific business, backing it with benchmarking data, and supporting the rollout with a dedicated launch team rather than leaving setup entirely self serve.
Key Features:
- Built Around Your Business: Programs can be shaped for DTC, VIP tiers, or omnichannel setups instead of following one fixed template.
- Benchmarked Reporting: Reports compare program performance against other top brands, not just your own historical numbers.
- Guided Launch Plan: A dedicated onboarding process draws on thousands of past launches to help new programs go live smoothly.
- Developer Friendly APIs: Well documented APIs make it easier for agencies and developers to build custom integrations on top of the platform.
Pricing:
| Plan | Price |
|---|---|
| Free | Free |
| Essential | $15/month |
| Standard | $79/month |
| Growth | $199/month |
What Shopify merchants say:
“Great App, using From last 4 year, customer care and support is very fast,”
- VedaOils, India
2. Rivo: Loyalty Program, Rewards
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 4.7 (1,449 reviews) | View on Shopify app store | Visit website |
Rivo is a brandable loyalty platform that syncs natively with a store’s Shopify customer accounts, letting merchants run a rewards program that feels custom built rather than bolted on.
It is a solid pick among current Shopify Loyalty Rewards Apps.
Core capabilities:
- Fully Branded Rewards: Create a points based loyalty program with VIP tiers that matches your store’s branding.
- Native Customer Sync: Automatically sync Shopify customers and manage members from one dashboard.
- Drag and Drop Editor: Design reward pages and customize styling directly in the Shopify theme editor.
- Fast Theme Integration: Uses Shopify theme app extensions for quick loading and easy brand customization.
Pricing:
| Plan | Price |
|---|---|
| Free | Free |
| Essential | $15/month |
| Scale | $49/month |
| Plus | $499/month |
Shopify merchant review:
“We’ve been using Rivo for about 5 years and it’s been pretty great. It’s easy to setup, easy to explain, and implements nicely into our POS and online store.”
- Brick & Mortar, United States
3. Yotpo: Loyalty Rewards Program
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 4.7 (969 reviews) | View on Shopify app store | Visit website |
Yotpo Loyalty & Referrals is a retention-focused rewards app that helps merchants convert one-time buyers into repeat customers.
It brings together points programs, VIP tiers, and referral incentives in a single no-code system, backed by dedicated onboarding support for brands that want to scale their loyalty efforts over time.
Key Features:
- Proven at Scale: With tens of thousands of loyalty programs launched since 2018, the platform brings tested, real-world expertise into every setup.
- Launch Fast, Adjust Faster: Campaigns and promotions can be rolled out and fine-tuned on the fly, with no developer support needed.
- Built-In Flexibility: Merchants can tailor reward types, program structure, and integrations to fit their brand instead of working within a fixed template.
- Straightforward Reporting: Performance dashboards reflect real numbers, giving Shopify store owners a clear, unfiltered view of what’s actually driving results.
Pricing:
| Plan | Price |
|---|---|
| Free | Free to install |
| Pro | $199/month |
Shopify merchant feedback:
“The APP works very good… just like it’s supposed to.
Go for it, it’s worth it.”
- Blivet Sports, Canada
4. Growave: Loyalty & Wishlist
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 4.8 (1,293 reviews) | View on Shopify app store | Visit website |
Most Shopify loyalty apps stop at points and referrals. Growave goes further, folding wishlists and product reviews into the same system, so a Shopify store runs its entire retention and social proof strategy from one Shopify app instead of three.
It also offers a separate B2B points setup for Shopify stores that sell to both retail shoppers and wholesale accounts.
Key Features:
- Round the Clock Backup: Merchants get support at any hour, along with a dedicated success manager and detailed documentation to lean on during setup and beyond.
- Shopify Plus Ready: Checkout and customer account extensions let larger merchants embed loyalty directly into native Shopify Plus flows instead of bolting it on separately.
- Brand First Customization: The look and structure of the loyalty program can be shaped to match a Shopify store’s branding, including support for headless setups where the storefront runs on custom code.
- Deep Loyalty Toolset: Beyond points and referrals, merchants get in-store POS rewards, redeemable Shopify store credit, and digital loyalty cards that sync to Apple Wallet and Google Wallet.
Pricing:
| Plan | Price |
|---|---|
| Free | Free |
| Entry | $15/month |
| Growth | $199/month |
| Plus | $499/month |
What Shopify store owners are saying:
“Very helpful app. The support is also great.”
- Matsui Hair Australia, Australia
5. BON Loyalty Program & Rewards
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 5.0 (1,931 reviews) | View on Shopify app store | Visit website |
BON Loyalty leans into speed and automation more than most rewards apps, using AI to get a points program running in minutes rather than hours.
On top of the usual points, tiers, and referrals, it layers in playful retention hooks like streak based rewards and daily check ins, plus a customizable widget and dedicated loyalty page so the whole experience matches the Shopify store’s look.
Key Features:
- AI-Assisted Program Setup: New merchants can get a working points and rewards system live in minutes, since the Shopify app configures the basics automatically instead of requiring manual rule building.
- Fraud Checked Referral Links: Shareable referral links come with built in fraud protection, so the reward stays tied to genuine new customers rather than repeat gaming of the system.
- Expiring VIP Tiers with Multipliers: Higher tiers unlock point multipliers and custom perks, while tier expiration keeps top spender status tied to ongoing activity rather than a one time achievement.
- Customizable Widget and Loyalty Page: Colors, layout, and style can be adjusted so the loyalty widget and its dedicated explainer page feel native to the Shopify store rather than bolted on.
Pricing:
| Plan | Price |
|---|---|
| Free | Free |
| Starter | $15/month |
| Basic | $29/month or $324/year (Save 7%) |
| Growth | $129/month or $1,236/year (Save 20%) |
Shopify merchant testimonials:
“Excellent support! Full loyalty features work great for my cross-border shops, highly recommend for multi-store merchants.”
- MFS MOTOR, United Kingdom
6. Joy Loyalty Program & Rewards
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 4.9 (1,784 reviews) | View on Shopify app store | Visit website |
Joy is built around a flexible rule engine that can reward almost any customer action, not just purchases, while running several earning programs at the same time. VIP perks apply through native Shopify Functions instead of coupon workarounds, giving merchants more precise control over how rewards work.
Key Features
- Rewards for Nearly Any Action: Built in triggers cover purchases, reviews, and birthdays, while custom rules let you reward almost anything else too.
- Multiple Programs at Once: Base points, seasonal bonuses, and birthday rewards can all run together instead of one at a time.
- Native VIP Perks: Tier discounts and free shipping apply automatically through Shopify Functions, not discount codes.
- Wallet Based Loyalty Cards: Points and tier status live inside a branded Apple or Google Wallet pass with real time updates.
Pricing:
| Plan | Price |
|---|---|
| Starter | Free |
| Essential | $29/month |
| Advanced | $129/month |
| Ultimate | $499/month |
Shopify store owner feedback:
“Great features and easy setup. I appreciate how helpful the team has been!”
- Welham & Co, Australia
7. Okendo: Reviews & Loyalty
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 4.8 (1,424 reviews) | View on Shopify app store | Visit website |
Okendo treats loyalty as one part of a bigger community marketing suite that also covers reviews, quizzes, surveys, and referrals. Its loyalty side leans into gamification and exclusivity rather than just points math, letting brands reward members with real perks, badges, and even a paid membership tier.
Key Features
- Exclusive Brand Perks: Members or VIPs can unlock things like early sale access, product drops, and event invites, not just discounts.
- Gamified Achievement Badges: Customizable badges let customers show off milestones onsite, adding a game like layer to the program.
- Perk Galleries: A dedicated gallery on the loyalty page displays program benefits upfront, encouraging more sign ups.
- Paid Membership Tier: Brands can offer a paid membership for recurring revenue, bundling in VIP perks and early access.
Pricing:
| Plan | Price |
|---|---|
| Free | Free |
| Essential | $19/month or $204/year (Save 11%) |
| Growth | $119/month or $1,308/year (Save 8%) |
| Power | $299/month |
What Shopify sellers are saying:
“Okendo are very helpful and have a fantastic product offering. From reviews to referrals to Loyalty, they cover it all.”
- FORVR MOOD, United States
8. Rise Gift Cards & Store Credit
| Shopify rating | Shopify app store link | Website link |
|---|---|---|
| 4.7 (756 reviews) | View on Shopify app store | Visit website |
Rise.ai takes a different stance on loyalty than most Shopify apps in the space. Instead of building a points system, it centers everything on real Shopify store credit, treating it as one flexible wallet that can hold cashback, refunds, gift cards, and rewards all at once.
The pitch is that spendable credit motivates repeat purchases more directly than points customers have to convert first.
Key Features
- Cash Value Over Points: Rewards are issued as real Shopify store credit rather than points, giving customers buying power they can use right away.
- Ready Made Loyalty Workflows: Prebuilt workflows cover common triggers like new accounts, VIP tiers, and sign ups, so a program can launch without building rules from scratch.
- One Wallet for Everything: Cashback, refunds, gifting, and loyalty rewards all live in a single branded wallet instead of separate systems.
- Flexible Reward Triggers: Credit can be tied to birthdays, subscriptions, warranties, or launch exclusives, letting merchants shape rewards around their own customer journey.
Pricing:
| Plan | Price |
|---|---|
| Starter | $19.99/month or $203.88/year (Save 15%) |
| Small Business | $59.99/month or $575.88/year (Save 20%) |
| Pro | $199.99/month or $1,919.88/year (Save 20%) |
Trusted by Shopify merchants:
“Love it, does a great job with Loyalty & Rewards, just what we needed for migrating from a previous system. Rebecca has been very helpful”
- Keepsake Quilting, United States
9. Flits Loyalty Rewards Program
| Shopify rating | Shopify app store link |
|---|---|
| 4.9 (392 reviews) | View on Shopify app store |
Flits leans into on-site visibility more than most, placing loyalty and referral prompts directly on product pages, cart, and the thank you page rather than tucking them into a separate account section. The whole setup runs without code, aiming to get a rewards program live quickly across desktop and mobile alike.
Key Features
- Behavior Driven Analytics: Built in reporting tracks customer activity so merchants can see what’s working and adjust the program accordingly.
- Store Credit for Refunds: Refunds can be issued as Shopify store credit instead of cash, keeping value inside the Shopify store while still resolving the customer’s issue.
- No Code Launch: Programs can go live without developer help, so setup stays quick regardless of technical skill.
- Everywhere on the Storefront: Rewards and referral prompts show up at key moments across the shopping journey, not just on one loyalty page.
Pricing:
| Plan | Price |
|---|---|
| Free | Free |
| Growth | $49/month |
| Established | $199/month |
From Shopify merchant community:
“A really good app for clothing brands looking to build customer loyalty and offer rewards. Easy to use and actually helps drive growth.”
- Flurr, India
10. CWILL: Loyalty Program Rewards
| Shopify rating | Shopify app store link |
|---|---|
| 4.9 (817 reviews) | View on Shopify app store |
CWILL puts extra weight on how loyalty gets communicated, not just how it’s structured. Alongside standard points, tiers, and referrals, it pushes rewards out through emails, popups, and checkout extensions, aiming to keep members engaged at every stage rather than leaving the program tucked away on one page.
Key Features
- Multi Channel Engagement: Rewards reach customers through emails, popups, and checkout extensions, not just a static loyalty page.
- Two Sided Referral Rewards: Both the referrer and the new customer get rewarded, encouraging sharing without one side feeling shortchanged.
- Wide Language Support: The program supports 20 plus languages, making it easier to run loyalty across international storefronts.
- No Code Setup with Round the Clock Support: Programs launch without developer work, backed by 24/7 support for setup and troubleshooting.
Pricing:
| Plan | Price |
|---|---|
| Free | Free |
| Starter | $19/month or $190/year (Save 17%) |
| Growth | $69/month or $690/year (Save 17%) |
Feedback from Shopify merchants:
“awesome app. works great! Just waiting to hear back about the FB and email icons not working in the popup. Other than that, its easy to edit and setup the way you want.”
- Hellhound Coffee Co., United States
Conclusion
Choosing the best loyalty app for Shopify depends on what your Shopify store needs most, whether that’s enterprise scale, real store credit, or a fast no-code setup.
Whichever Shopify Loyalty Rewards App you pick, the goal is the same: give customers a reason to come back.
Setting it up right takes hands-on Shopify expertise. ControlF5, a Shopify agency ranked #60 globally on Clutch, helps brands integrate and configure loyalty apps without slowing down their Shopify store. Book a free consultation to get your loyalty program running smoothly.
Frequently asked questions (FAQs)
Q. What are the best loyalty apps for Shopify?
A. Based on features, ratings, and merchant feedback, the best Shopify loyalty rewards apps include:
- Smile: Loyalty Program Rewards
- Rivo: Loyalty Program, Rewards
- Yotpo: Loyalty Rewards Program
- Growave: Loyalty & Wishlist
- BON Loyalty Program & Rewards
- Joy Loyalty Program & Rewards
- Okendo: Reviews & Loyalty
- Rise Gift Cards & Store Credit
- Flits Loyalty Rewards Program
- CWILL: Loyalty Program Rewards
Q. Is there a free loyalty app for Shopify?
A. Yes. Most Shopify apps on this list, including Smile, Rivo, Growave, BON Loyalty, Okendo, Flits, and CWILL, offer a free plan to start with. Rise Gift Cards & Store Credit is one of the few that requires a paid plan from the start.
Q. What’s the difference between a loyalty app and a rewards program?
A. A rewards program is usually the mechanic itself, like points or cashback, while a Shopify loyalty app is the tool that runs it on your Shopify store. Shopify apps like Smile, Joy, and CWILL let you build points, VIP tiers, and referrals all from one dashboard instead of coding it yourself.
Q. Can customers redeem rewards at checkout?
A. Yes, several Shopify apps support this. Smile, Joy, and BON Loyalty all offer checkout redemption on Shopify Plus, so customers can apply points or rewards without leaving the payment flow.
Q. Can I migrate my existing loyalty program to a new Shopify app?
A. Most of these Shopify apps, including Rise.ai and Yotpo, support migration from other platforms and will import existing customer points or credit balances so members don’t lose their status when you switch.
